Marketing & Sales

The online workshop series „Gründungstoolbox“ by beyourpilot is aimed at people interested in founding a company from Hamburg’s university environment, with or without their own business idea. In the individual sessions, methods and tools are taught and applied together to give you helpful tools for your entrepreneurial journey. Although the content of the units builds on each other, it is also possible to participate in individual units.

Afterwards, we’ll give you the opportunity to network: Between 5 p.m. and 6 p.m., we’ll invite you to to talk and get to know each other in a casual virtual setting.

Our workshop modules:


Toolbox module: Marketing & Sales

What is marketing? How can it contribute to actual sales? What are the most important things you need to know when developing your idea and starting your business? Who is your target audience and how do you choose your appropriate marketing tool? What is the difference between B2C and B2B customers? How can you measure the effectiveness of your marketing activities? What types of budgets are needed? In this workshop we will introduce different marketing techniques and tools that will help you develop your brand and make sales.

  • Key data

    Date and time: Tue, 13.06.23, 3-5 pm
    Lecturer: Imme Godthardt (Startup Consultant, UHH), Dr. Sandra-Luisa Moschner (Startup Consultant, TUHH)
    Location: online
    Target group: People interested in founding a company from the university environment
    Available Seats: 20

  • To register for this beyourpilot-event, please enter your details in the fields below.
    Participation is free of charge. Mandatory fields are marked with an asterisk (*).

  • Personal data

  • My name and email address may be shared with the other participants of this workshop afterwards.


Imme Godthardt
Phone: 040 76629-3142

Dr. Sandra-Luisa Moschner
Phone: 040 76629-3145